It all began with Laurent, the eternal surfer, who traveled the world in search of the perfect wave. From the Gold Coast in Australia to the magical reefs of Sunset Cliff in California, he returned to Europe to continue his journey. Endless surf sessions with "bros," barbecue and bud nights at the Seignosse municipal campsite - Laurent had a blast, sharing, learning, and cherishing all these encounters. What a thrill!
Suddenly, an irresistible urge to "write this beautiful story" and materialize it into something powerful struck him. Passionate about fashion, he came up with the idea of creating a new brand - one that reflected his vision of life: beautiful, surprising, and bold! There was just one problem; Laurent had many talents, but the little fairy of drawing never paid him a visit.
However, as fate would have it, he crossed paths with Benoit, a young and generous designer with a talent for graphic creation and a deep passion for snowboarding and powder. An engaged rider, Benoit was well-acquainted with the technical side of ski products but couldn't find a brand that resonated with him.
It took just one evening for our two friends, sharing some tacos by the sea, to decide to embark on this new adventure - their dream, a bridge between bottom-turn and half-pipe, the connection between surf and snow. "Waves ToThe Snow" was born... WATTS is here!